My name is Hanna. For over 10 years, I’ve been in the digital media space, starting on the publisher side, to the agency side and now client side at Uber. For the past 3 years I’ve been leading Search and Programmatic for Uber across over 40 markets in EMEA, for both rides and Eats.
I started this blog to talk about writing and digital media. It has slowly evolved into a blog about programmatic. Given the scarcity of programmatic talent and resources in the market, I’m looking to post technical and in-depth articles about programmatic campaign management and data driven marketing strategies that I hope will help spread knowledge and demystify things. If you have a specific topic that you’d like me to cover, feel free to drop a comment.
My views are my own and do no reflect those of my employer.