DMP this, DMP that There’s a lot of talk in the market on how a DMP and data driven approach can help marketers better reach their users and how a DMP can provide a better online experience. This talk is normally quite high level though, sticking to the idealistic gains one would hope to achieve by […]
Author Archives: Hanna Hourani
Anne Rice’s opinion on writing/getting published – The importance of having fresh ideas
I was watching Anne Rice’s video on writing which she put up a few years ago on YouTube For those not familiar with Anne’s work, she is the writer behind Interview with a Vampire (arguably more famous in its movie form, starring Brad Pitt and Tom Cruise) and The Queen of the Damned. Anne made vampires cool […]
Cost of self-publishing an ebook independently on Amazon
When I was mulling self-publishing a book on Amazon, I did quite a bit of research about the cost of self-publishing. I think it’d be helpful if I outlined the costs of producing a finished ebook to anyone interested in going down this dark and lonely path. The first thing I’d like to put out there […]
Death, Divinity and the Smiling Man
Death, Divinity and the Smiling Man, a novella that has gone in name from “The story of James”, to the “Book of James, to countless other variations, and from being written in the first person to being written in the 3rd person, has finally been published. It’s a big deal to me because I happen to […]
Did Saudi Arabia miscalculate its engagement in Yemen?
It seems that the civil war in Yemen has suddenly spun out of control and is well on its way towards becoming a genuine regional war. What started as a legitimate movement by the Houthis towards achieving basic rights such as representation and development for the regions in which they live has now put them […]
Why have Digital branding’s KPIs stopped evolving?
Digital marketers face an uphill struggle while trying to prove the added value of digital ads (mostly banners in this case) for branding campaigns. The big question that advertisers face these days aside from how many people have seen my ad is has my ad campaign been successful. To gauge the success of campaigns, we’re still looking […]
Viewability – The new best practise?
Every advertiser wants something different out of an ad campaign – Reach, Performance, Branding, Awareness, Return on investment. The list of goals goes on and on too – primary KPIs, secondary KPIs, ROI estimates, CPA goals, iGRPs… At the very least though, as a gateway to all these KPIs and goals, advertisers want their ad to […]
How to monetize a flash game
I’ve often wanted to try my hand at creating a 2d game so in my research (read counting the eggs before they hatch schizophrenic jumping around between hobbies) I’ve come across quite a few ways to monetize indie games. One day I hope to put these methods to the test but until then I’ll settle […]
Does premium ad inventory exist
Ask two marketers what premium ad inventory is and you’ll likely get two answers and one of the two answers will likely be improvised. I’ve worked on the direct sales publisher side and I’ve worked on programmatic buying side and to be honest I still haven’t really found an all-encompassing definition for premium inventory. What […]
How the story of a Drow finally captured me
If there’s one thing that I’ve always felt bad about, it’s the fact that I hadn’t read Drizzt Do’urden’s story. Basically, Drow are my favorite race in the Forgotten Realms and Drizzt is the most awesome Drow there is; It’s inexcusable. However, while walking through the book section at Virgin, I stumbled across something magical. […]