Every advertiser wants something different out of an ad campaign – Reach, Performance, Branding, Awareness, Return on investment. The list of goals goes on and on too – primary KPIs, secondary KPIs, ROI estimates, CPA goals, iGRPs… At the very least though, as a gateway to all these KPIs and goals, advertisers want their ad to […]
Category Archives: Digital Media
Does premium ad inventory exist
Ask two marketers what premium ad inventory is and you’ll likely get two answers and one of the two answers will likely be improvised. I’ve worked on the direct sales publisher side and I’ve worked on programmatic buying side and to be honest I still haven’t really found an all-encompassing definition for premium inventory. What […]