Back in the summer of 2021, performance marketing changed irreversibly when Apple released an update its consent mechanism for sharing device ids. A lot has been written about how the impact of ATT (App Tracking Transparency) on advertising and most recently a part of the reason Meta/Facebook’s stock tanked so much was due to a […]
Category Archives: programmatic
How to measure the success of a programmatic campaign
Programmatic display spend is on the increase, estimated to be $60 billion in 2019. With so much spend on the table, I believe it’s important to make sure the basics of campaign measurement are available to advertisers. For the purpose of this article I will focus on display (and to some extent in-stream video) – […]
Media agency remuneration models – How to pay your media agency
I’ve encountered several media agency models in the last few years, while for a media agency side to moving to the advertiser side. What I notice though is that there’s an absence of resources online on how media agencies can and should be remunerated. It’s often a mystery for clients that are hiring a media […]
Private marketplace deals in programmatic media buying
Private marketplace deals, or PMPs for short, are inventory deals that buyers can conclude with sellers through SSPs to guarantee access for the buyers to a certain type of inventory programmatically. A few years ago, PMPs were touted as a way that could replace direct publisher sales and in many cases this has happened; for […]