Private marketplace deals, or PMPs for short, are inventory deals that buyers can conclude with sellers through SSPs to guarantee access for the buyers to a certain type of inventory programmatically. A few years ago, PMPs were touted as a way that could replace direct publisher sales and in many cases this has happened; for […]
Tag Archives: campaign management
How to set up an efficient programmatic campaign
Every programmatic campaign is different. That’s because each campaign can have a different KPI and business goal. Regardless, there are some best practices that I find work for any programmatic campaign. This post aims to address the phase from planning the campaign up to going live on a DSP. Optimization and reporting will get their own posts. 1.Set a goal, represented […]